We love boutique shops. They are unique. They offer products we can't find on shelves in big stores. And don't even get me started on the people who run those shops. They are oh so friendly!
The problem is it's so hard for boutique shops to survive in today's economy, with Amazon shopping and manufacturer price gouging. So we have to tackle the issue from a different angle.
Today, we will use our client Edmonds Vitamins and Herbs as an example, to illustrate how we use technology, namely website, to help small boutique shops grow their business.
Many boutique shops are still operating in a manner that was common before the internet became mainstream — they rely on word-of-mouth referrals and social media exposure to bring in new customers, but they don't have an online presence beyond their website (if they even have one at all).
The internet has been a boon for small businesses. It's allowed them to reach a wider audience, reduce overhead and marketing costs, and increase productivity. But as the digital landscape continues to evolve, many of these same businesses are struggling to keep up with the technological shifts that are occurring within their industry.
Having a modern website will benefit boutique shops from both the advertising standpoint and the convenience standpoint.